
There is an inner game of public speaking. What’s going on inside of your mind determines the effectiveness of what comes out of your mouth.
Internalize Don’t Memorize
Some speakers simply memorize and recite their words and consider that a success. It’s not. That’s a memorization contest.
If your mind is focused on remembering what comes next, then it won’t be focused on what’s happening now. In speaking, you must be completely present with each moment or else your audience will see right through you. After all, if you’re not really “there,” why should they be?
Here are some scenarios and ideas for what you might want to have in your mind to make sure you are present and focused so you connect with your audience.
Scenario #1 – Inside of your stories
People always ask, “How do you keep your stories fresh because you must give them a lot?” The answer has to do with what’s going on inside my mind as I share the stories. Here’s the key:
Relive your thoughts as you recite your lines
In other words, it’s not enough just to recite what happened. Instead, you need to go back there emotionally and relive it along with everything you were thinking at the time the story actually occurred. For example, listen to this quick segment of a story of mine.
[audio:https://craigvalentine.com/wp-content/uploads/Saysomethingswithoutecho.mp3|titles=Saysomethingswithoutecho]You heard this lady say to me, “Say some things!” Because I’m reliving that moment, I go back to what I was thinking when she said that, which was something like, “Now! Are you kidding?!” You don’t hear me say that but I actually think it each time that line of dialogue comes up and then, after thinking “Now? Are you kidding me?!” I say out loud, “And I was speechless.”
So let’s do something pretty neat. Click this next audio link so you can listen to the lines again. However, this time I will add audio (in an echo) so you can hear what I’m thinking as I say these lines. Again, what you hear in an echo is not what the audience heard but only what I was saying to myself as I delivered the lines. You’re hearing my thoughts. Okay, click the link:
[audio:https://craigvalentine.com/wp-content/uploads/Saysomethingswithecho.mp3|titles=Saysomethingswithecho]Great. Got it? So you relive your thoughts as you recite your lines.
Here’s another quick example. Listen first to the lines without my thoughts.
[audio:https://craigvalentine.com/wp-content/uploads/BadGirlwithout.mp3|titles=BadGirlwithout]Okay, now listen to the lines again with my thoughts (in echo)
[audio:https://craigvalentine.com/wp-content/uploads/BadGirlwithecho.mp3|titles=BadGirlwithecho]When you relive your thoughts, you never have to worry about gestures or facial expressions or energy because they will all come automatically. What you say to yourself will show on your face, in your eyes, and in your movements. If you always go back to the scene with your mind, you will make it fresh for your audience (and for yourself).
If you relive your thoughts while you recite your lines, you will connect with your audience because you will have reconnected with yourself and your story. At no time will you feel like you are memorizing. You will feel like you are living your speech.
Scenario #2 – A poor start
Years ago, if I had a poor start that didn’t seem to connect with my audience, my immediate thought was, “Uh oh, this is going to be a long night.” In other words, I didn’t feel like I would be able to turn that audience around and connect with them. But guess what? My internal dialogue acted as a self-fulfilling prophecy and that’s why I wouldn’t connect with those audiences. You can’t connect if you tell yourself you’re in for a long night.
Solution
Then, I’ll never forget one speech I had that didn’t start off as planned and, for some reason, my internal dialogue changed from “Uh oh, I’m in for a long night” to “They’ll connect with what’s coming up next.” Guess what happened? They did! My audience connected because, once again, my internal dialogue became a self-fulfilling prophecy. Since then, when I’ve had poor starts, I’ve always said, “They’ll connect with what’s coming next.” If they don’t connect to it, guess what I say then? “They’ll connect with what’s coming next.” Eventually they will connect and often end up connecting at an even deeper level than I have after good starts.
So never count yourself out after a poor start (or a piece elsewhere within your speech that doesn’t seem to connect), instead you can simply think, “They’ll connect with what’s coming up next” and chances are they will.
Scenario #3 – When they’ve seen you before
For years my most difficult speeches to prepare for had been for engagements where half the audience had seen me before and the other half had not. I’ve always wondered, “Shall I go with my best material even if some of them have seen it?” Usually what I did was to go half and half. About half of the material was new to all of them and half was material that some of them had seen.
But here’s where the problem came in. Whenever I went through the material that some of them had seen, I bailed on it! What does that mean? It means I didn’t fully commit to it because the whole time I was thinking, “Some of them have already seen this” and that internal dialogue would throw me off. So I’d deliver it but only half-heartedly and almost in an apologetic manner. What do you think happened when I presented in that way? Everybody lost, including me.
So here’s the highly scientific technique I learned to overcome this problem. Ready? It only takes two words to describe this method:
Screw it!
That’s right, I said “Screw it.” What I mean is that you have to think, “So what if they’ve seen it before? What’s wrong with seeing it again?” After all, here’s the secret to giving material that some of them might have seen before:
They are now seeing it from a different place in life
Have you ever re-read a book and received a new perspective? It’s the same with speaking. They might have heard some of your material before but now they are in a different place and experiencing your message from a new perspective. That’s valuable.
The key is to commit to it 100% without apologies. Now my internal dialogue is, “Here’s a message that can help you improve your life” and “If you’ve heard it before, listen again from your new place. It will help you again.”
Here’s an e-mail I just received the other day to prove this point:
I have not felt this emotional connection with you as a speaker in all the times I have heard you speak as I did with you when you delivered this keynote. I left the building feeling like you had just spoken to me, no one else just me. I have heard those stories before, some of them several times; but on Sunday you brought the life back into them, so amazing I came to tears, tears of connectedness, of hope…
Sarah Hilton, Certified World Class Speaking Coach
Sarah had seen me speak many times but, because of my commitment to the material, she felt it more than ever. When you commit to it in your mind, they will connect to it in their hearts.
Final thoughts
What you think when you speak determines whether or not your audience connects with you and your message. Change your mind and you will change your results.

You are so right: not only is your audience (especially those hearing you again) in a new or different place because life moves on and we usually incorporate something of value we hear but you, the speaker, have as well moved on. Great stuff!!
Thanks Ellsworth. It took me a while to realize it but I believe in this 100% now.
Craig, great information. Thanks for sharing.
Thanks Connie. You’re welcome!
Simply beautiful timing, your messgae comes on the eve of our area speech contest! Deeply appreciated, Craig.
We met at Bali Convention.
Remaining one of your thousands of biggest fans,
Kellie
Thanks Kellie. I remember you very well. I wish you the best in your contest and future speeches.
Thank you Craig I am delivering old material 2morow and I needed this
I love the last point about delivering the same story to a few audience members who have heard it before, now you’ve given me a fresh perspective
You’re welcome Malachi. And I guess the other key is to keep finding ways to make the older material new to you. For example, keep testing on the best ways to get it across. Sometimes changing one word or one look makes all the difference to how fresh it is for you and for them. Good luck and skill!
Hi Craig,
I really connected with this article. For years I have been struggling with my internal dialogue, sometimes it’s so overwhelming that I lose total concentration and I am not even sure what I said out loud. I am happy to know that I am not the only one with this issue and that professional speakers struggle with this as well. Honestly, I thought I was a little crazy.
I now know that I have to embrace it and ensure that my inner dialogue is positive because it can be a self fulfilling prophecy.
Thanks for this article.
P.S. I listen to your stories all the time and still laugh at every joke and learn a new lesson each time.
Deanna Morrison
Hi Deanna! It’s great to hear from you. You’ve gotta be a little crazy to be a speaker, right?! Seriously, I’m glad I could help. What goes on in our minds really makes a big difference in how we connect to our audience. Hope to see you sometime soon.
Hi Craig!
I watched one of your videos a long time back when I was working for an IT MNC and was in for a training on communication stuffs. I then visited your website to stay connected. However, I did not follow you. This time, today, your subject or tpic “What Do You Say to Yourself When Speaking?” caught my attention and after following it I realized that I missed many invaluable stuffs that were there in my Inbox.
I like the way you speak and also what you speak.
Thanks!
Dev.
Thank you Devarishi. I’m glad we connected on this!
I so agree here Craig, I have heard your stories several times and each time I lean in to the person and say “listen to this one” and I intently listen again and either cry or laugh…with a person who has never heard you before or I go home once again reminded of the stuff I needed to hear again.
I’m good wit dat!
Thanks Annette. So you’re mouthing the words as I say them! lol. Seriously, thanks for your note. It reconfirms what I believe to be true.
What you say Craig is 100 percent on target – “they are now seeing it from a different place in life” and what Sarah Hilton experienced is so true. I had the same feeling from listening to your stories over the years. “change small and change often” was and still is an important message for me and I keep revisiting that message.
Here is another example. I’ve been listening to Dr. Wayne Dyer since I was in my early 20s and I still gain value from the stories he was telling way back then, because exactly like you say, “we see it from a different place in our life” I’ve struggled also with this issue when speaking and I really needed to hear this message. So thank you! – Lewis
Thanks Lewis. Like you, I’ve listened to and read Dr. Dyer since my early 20s and it’s amazing how so much of what I believe today comes from what I learned from him yesterday. When I revisit his materials, I truly see it from a new place. Great example. See you soon.
My Goodness! Always something basic, yet profound and practical. Thanks
Thank you Marthine!