Using two stories back-to-back is often a very effective way to influence your audience, especially if one story represents a “don’t” and the other story represents a “do.” Why? It’s because the contrast in the stories helps to make the “right way” decision clear. In this video, I use two stories back-to-back to make one clear point. Check it out:
[youtube]http://www.youtube.com/watch?v=wuJiD-EoIB4[/youtube]Latest posts by Craig Valentine (see all)
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