
Over the years I’ve learned and taught quite a bit about storytelling, but there has been one secret I held close to the vest. Don’t get me wrong, I wanted to share it but I needed a story that would illustrate it.
What I learned from Keith Harrell
It all started when I watched a video of my favorite speaker, the late Keith Harrell (if you have not seen him, you must). He told a story about having a stuttering problem when he was in Kindergarten (5 years old). The teacher called on him to say his name and he couldn’t. He stuttered and couldn’t even finish his name and the kids laughed.
He ran home (about two miles) and his mother was waiting for him on the front porch. She hugged him and told him that she was proud because at least he tried. And she said, “One day my little baby’s gonna stand tall, and you’re gonna say your name as loud and as well as all the other boys and girls.” Keith then turns to the audience and says, “She told me that over 40 years ago…I think she was talking about today.” Then he looks out at the audience and says, “I’d like to take a moment to finish something my mother told me one day I’d be able to do.” He faces the audience completely and says, “My name is Keith David Harrell.”
I have never been touched so much by a story and every time I watch it, I go through the same emotions. So, as a speaker, I eventually asked, “Why? Why does his story touch me so much?” It took some time but then I figured it out. It’s because the story ends today.
Make Your Story End Today
Keith’s story didn’t end years ago or months ago like most speakers’ stories. Instead, it ended right there on the stage that day when he said, “I think she was talking about today. I’d like to take a moment to finish something my mother told me one day I’d be able to do. My name is Keith David Harrell.” The story finished right there in front of that audience on that day. That audience essentially became the Kindergarten class but 40 years later. That audience became the ones to witness Keith’s triumph over his obstacle and they experienced that triumph with him.
Once I realized what he did, I knew it was time for me to tell my “turning point” story that I had hesitated to share in my first 10 years of speaking. When you have an event that dramatically and instantly alters the course of your life, it can be a challenge to make sure the audience “gets” how much it means to you. But, using this “Make your story end today” tool, my story came alive.
My Story
Listen to this story and see if you can see how it ends today rather than years ago or months ago. See if you can figure out how the audience actually becomes a part of my journey rather than just listening to what happened to me way back when.
Note: This story is 6 minutes long (2-3 minutes longer than most of my stories). Please don’t read on until you finish listening to the story. Click the Play button below to listen.
Takeaway
How did my story end today? It was the moment I said, “I wasn’t supposed to find her…I was supposed to find you…just in case you need a sign” Many of my audiences begin clapping right then and there and “feel” that they are a part of my journey. And guess what? They are! I believe what I say with 100% conviction. And then the final line comes as a call-back to what the lady said to me. “Good luck living your dreams.” I’ve had many people over the past few years say to me afterwards, “I believe you are a sign for me today.”
Caveat
I do not recommend using this tool more than once per speech. In other words, only use it with one story. Chances are it might end up being your closing story. That’s a great time to use it because it brings emotion into the room and ends your speech on a high.
Challenge
Think about one story that you either already tell or plan to tell and see if you can find a way to make that story end today.

You are the BOMB Craig!!! thank you for reminding me of Keith and his signature story- you can imagine how devastated I was to read about how amazing he was and that he was a speaker to see, then I go to his website and learned…
but I did get to hear that story- and now after hearing the story above, it does all click and make sense- so powerful!
Thank you for pulling for pulling the curtains back a little further and being so generous with your brilliance.
I’ve go my sign!
Manley
VerticalLessons.com
One day, Champ, you are going down in history as the biggest speaker who ever lived and, freakin’, spoke! You know this business like no one else before you knew and know one else, after you, will ever know. You are the man, Mr. Valentine!
Hi Craig,
I loved this story. You really nailed it. Excellent teaching point. I look forward to getting your emails every week..
all the best
Martin
Hi Craig,
Wow!!!
Absolutely beautiful story telling.
Thanks so much for sharing this audio.
A great example of everything you teach.
Warmest Regards from the UK
Tom
Thank you Tom for listening and for your kind words!
Good one Craig!
Thanks for sharing… You’re an awesome speaker!
Keith J
Thank you Keith!
Thank you, Craig – this is an excellent advice … as ever 🙂
You’re welcome Arno.
Thanks Graig. Graet story, great points, great telling!!
I am sure you could be of great help to anyone who is willing to see the sign. You must be the sign for many people! I get the feeling you might be mine. 🙂 Thanks for all. Yiannis , Athens, Greece
Thank you Yiannis!
Craig, what a great insight! I’ve been using a closing story that’s good, but just not taking my audiences quite to the emotional peak that I thought it should. You’ve given me an idea of how to improve it to do just that. I will let you know how it goes! Thanks!
Thanks David. Let me know how it goes.
You have been an ongoing inspiration to me–with your passion, wisdom and sharing. Your stories—and ESPECIALLY this one touched my mind, heart and soul. I have a story I need to share…and you have given me the courage to share it in a way that will inspire my audiences. Thanks you so much!!! You are a continual blessing….and an AUTHENTIC person.
Warmest regards, Barb
Thank you so much Barb. I really appreciate that.
I bought World Class Speaking Book about 3 years ago and learnt so much from this incredible book but much, much more from you Craig and really appreciate being part of your community but still have a lot more to learn from you.
I have a story to end today: Can you please comment.
Back in 2008 I was not living my life purpose. It was a challenging year. I was desperately unhappy. My relationship had broken down. I was a single mum…and there were times when I had no money for food or even to pay my bills. Living was hard and I was so desperate to find a solution to change my life.
A friend paid for me to attend a seminar and I remember as I sat there listening … 1/2 way through the presentation something inside of me stirred and said’ Sandra this is it! You can help your clients by becoming a life coach!
I felt this warm feeling and a huge wide grin covered my face because for the first time in a very long time I had hope.. I could see a future.
I was so excited I rushed back home, researched a few colleges and decided to call and register for the Life Coaching Diploma.
When the assistant told me the cost I sadly said to her ‘I don’t have all the money to pay for this course’ She said’ Darling you can pay in instalments and if you don’t do this now, you never will.’
Those words rung in my ears. That lady changed my life. That was the start to the rest of my life. I signed up.
Maybe you are at the end of the road, maybe you couldn’t see a future a year ago but if you look deep and hard enough for solutions to change your life, you will find them. Just like I did.
I didn’t have all the money at the time but I’m pleased to say that I completed and passed my Diploma with a distinction and today I have a growing part coaching business.
What can you do to make a start? What can you do to change your life. Are you looking deep enough and let me ask you’ Are you taking Action?
Best regards
Sandra,
I apologize for the delay but I’ve been on the road quite a bit.
I love the story. Congratulations on transcending your situation and making a great life for yourself and others.
One suggestion I have is, at the end of your story, call back to what the lady said to you and pass it on to your audience. For example, after your ask the questions like “What can you do to make a start?” you can remind them, “And remember what the lady said to me, ‘If you don’t do it now, you probably never will.'” That brings it all full circle and gives them the exact advice that helped push you forward.
I hope that helps. Keep up the great work Sanda.
Craig Valentine
You hooked me again! I had to read it and as usual never disappointed.
“Brilliant!”
That about sums you and this lesson up. I’m in India now with Prasad. You left a beautiful legacy here.
Stage time,
Darren
Thank you brother. I’m sure you’re leaving a wonderful legacy there now.
As always you’ve got the right lesson at just the right time. I thank you so much for every lesson that I’ve learned from you. It has given me such a leg up on people who say they want to be speakers but don’t take the craft seriously. Finding you has been my sign. Many blessings!!
Thank you David!