Three decades ago I remember watching the movie called “Lean On Me.” In one powerful scene, Joe Clark (the Principal of the school) said, “No involvement, no commitment.”
I’ve never forgotten that. One of the best ways to get people to commit to something is to make them feel involved.
In speaking, there are endless ways to do this. One of my favorite, easiest, and quickest ways can be found in the following video.
Tom Hopkins, author of How to Master the Art of Selling, once said (and I’m paraphrasing here), “If I say it, they can doubt me. But if THEY say it, it’s true.”
This is why, in some form or fashion, I try to get my audience to say my message. People buy-into what they help create. Therefore, with this method, not only will you keep them involved and engaged but you’ll also get a greater commitment from them in the end. This can lead to more spin-off engagements, back of the room sales, and a much larger following.
What is a specific method you use to keep your audience involved and engaged?
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