How to Master Storytelling for Better Selling

Workshops and Keynotes

How to Master Storytelling for Better Selling

By Craig Valentine, MBA; 1999 World Champion of Public Speaking

3-Time Mid-Atlantic Salesperson of the Year (Glencoe/McGraw-Hill)

Announcement: This was the top-rated workshop at the 2008 MIT (Massachusetts Institute of Technology) Sloan Sales Conference. Now you can attend it too.

What is the absolute most important skill you need in sales? It is the ability to tell your story and sell your message. This is due to the following truth:

When people buy into your story, they buy into your message. When they buy into your message, you can consider your products and services as sold. Craig Valentine

In Daniel Pink’s groundbreaking book, A Whole New Mind, he emphasizes we are moving from the “Information Age” into the “Conceptual Age.” Prospects need a way to filter through a daily avalanche of information. Hence, they look to concepts as shortcuts. Who wins in this new age? Those who sell concepts win. What’s the best way to sell concepts? Storytelling.

In this powerful and interactive tele-seminar, Craig Valentine (the 1999 World Champion of Public Speaking and 3-time Mid-Atlantic Salesperson of the Year for Glencoe/McGraw-Hill) will share tools to help you…

  • SWAP (Sell Without Annoying People)
  • Tell your story and sell your message
  • Use the “Then, Now, and How” Formula for converting the sale on the spot
  • Use the EDGE Formula for motivating all “types” of prospects

This is one interactive presentation you cannot afford to miss! Get the secret to turn yourself into a Champion in sales!

I now deliver better presentations in 20 minutes than I did in 60 minutes;moreover, my closing ratio has increased 350% thanks to the lessons learned in the course.  Craig’s 9 Step Formula has changed my life and it will change yours. Kevin D. Gross, MBA; President, Alumni;

I would like to congratulate you because in the survey we got from our participants your workshop was ranked the best among the other workshops! Thanks again for coming to Sloan – you are a rock star! Felipe Castro; Coordinator; MIT Sloan Sales Conference

Hi Craig, Pat…incorporated your suggested changes into his presentation with spectacular results. Today we garnered appts with 95% of all the folks in the room, our best ever and the best we’ve heard of from other presenters – so ten thousand thank yous! Sue and Pat Peason; Investment Advisor Representative and Office Administrator; Valley Safe Money Advisors, LLC

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