If your story does not elicit emotion, chances are it is not doing its job. You want your audience to not only hear your message but to also FEEL it.
Here is a fantastic way to take your audience on that often-elusive roller-coaster ride of emotions that will keep them engaged, invested, and interested in your message.
Your Turn
Do you have an example of when you lift them up to let them down?
If so, how do you eventually bring them back up again? That’s important to do.
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