Category Archives for "Structural Strategies"

22 Video: Use the Back-to-Back Story Method to Influence Your Audience

Using two stories back-to-back is often a very effective way to influence your audience, especially if one story represents a “don’t” and the other story represents a “do.” Why? It’s because the contrast in the stories helps to make the “right way” decision clear. In this video, I use two stories back-to-back to make one clear […]

Continue reading