Category Archives for "Content Strategies"

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0 How to Clarify your Message, Shorten it, and make it Stick

Would you like a surefire way to clarify your message, shorten it, and make it stick? One of the best ways to do this is to relate the unknown to the known. In textbook language this is referred to as activating prior knowledge. Analogies help tremendously in this area. Webster’s New World Dictionary’s definition of […]

4 Is your Speech too Loose?

By “loose” I mean the content is not tied to anything. This is by far the biggest problem in public speaking…loose speeches. The solution is to make sure every major point you make in your speech is tied to an anchor of some sort. An anchor is anything that will help your audience remember the […]

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