People often ask me, “Craig, how do you connect with your audience?” I always tell them, “The quickest way to connect with your audience is by using the 4 F-words in speaking. They will help you connect with your audience and make them laugh. Listen to the following audio to pick up the first F-word […]
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Three decades ago I remember watching the movie called “Lean On Me.” In one powerful scene, Joe Clark (the Principal of the school) said, “No involvement, no commitment.” I’ve never forgotten that. One of the best ways to get people to commit to something is to make them feel involved. In speaking, there are endless […]
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As a speaker, when you are remembered and repeated, you get rehired. That’s a fantastic and organic way to build your successful speaking career. See the video below for a key that will definitely get you remembered and repeated years after each speech! Your Turn What are some of your best Foundational Phrases? Are your […]
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A Q&A session can either deepen or damage the connection you have with your audience. Take a look at some Q&A sessions I held overseas and then read the following 8 keys to having an excellent Q&A session that builds your credibility and increases their confidence in you and your message. Key 1: Set expectations […]
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The callback is a fantastic way to open your speech. It will get you laughs, customize your speech, and immediately connect you with your audience. Watch the video and see how the callback works. YOUR TURN Have you used any part of the PEST Formula to do a callback in your speech? Feel free to […]
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The Problem So often I watch speakers tell stories that sound like this: “I did this and I did that and then I did this and then I did that and then this happened to me and then I did that…” And then, at the end of the story, they turn to the audience and […]
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One of the absolute best ways to connect with your audience at the beginning of your speech is with what I call a Customized Callback. Take a look at this video lesson to see 4 ways you can use this tool: Your Turn: What customized callback have you used in a speech? […]
Continue readingAnalogies can take your speeches to fantastic heights. One of the best ways to get someone to know something new is to relate the unknown to the known. In other words, relate the unknown to something he or she already knows. In textbook language this is referred to as activating prior knowledge. Analogies help tremendously in […]
Continue readingWhen you build yourself up, you let your audience down. Let’s face it; there are some speakers who use the platform to stroke their ego. When we talk about how great we are and speak only of our successes, our audience members think of us in 1 of 2 ways: “Wow, he sure […]
Continue readingRecently I received a phone call and an e-mail from an executive at an organization I spoke to 10 years ago. She said, “Can you speak at our conference again this year? We really enjoyed you last time!” Now, please don’t take this as me being cocky, but I’m surprised they didn’t call sooner. Why? Because […]
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