Speaking involves a series of scenes that you create and then invite your audience into. What does this require? Solid staging. I suggest that you watch this 4-minute video first and then take a look at the strategies below:
Staging Strategy Number 1: Let the action prompt your movements
The action in your story prompts your movement on stage. Let the action drive. If you’re telling a story about standing in line, guess what? You shouldn’t move much. In the video, I let the action drive. When I said, “You should have been with my wife and me 7 years ago as we took our 6 month old daughter Tori to her doctor’s appointment,” you saw me physically walking into the doctor’s office. When I talked about me walking over the scale to step on it, you saw me physically walk over the where the scale was represented on stage and you saw me stand on it. It’s not enough to say it, I also had to show it.
Staging Strategy #2: Remember where you placed everybody and everything on stage
In the video, it’s clear where my wife is represented on stage and where the scale is represented on stage. You should plan this all out ahead of time. Otherwise, you might have a situation I witnessed years ago.
Darren LaCroix (2001 World Champion of Public Speaking) and I were giving a speaking bootcamp in Vegas and we had one of our attendees rise up to make a speech. His story was very emotional and, in it, his uncle passed away. They held the funeral and had the casket on a particular spot on the stage. Later on in the story, this speaker went to that same exact spot on the stage to have lunch! Darren and I looked at him and said, “Do you realize you’re having lunch on your uncle?!” Please know ahead of time where everything will be represented on your stage.
Staging Strategy #3: Step up to your point
After I gave my story about the scale, you saw me step forward slightly and look directly at my audience as I started asking questions and driving home my point. This subtle step forward (and the direct eye-contact with my audience) lets my audience know I’m now out of my story and into a conversation with them. Occassionally step forward to make your point. Sometimes it even helps to step out into the audience.
Final thoughts on Staging
Does staging really make that much of a difference in your speech? Yes. Here are three reasons why:
- Good staging provides clarity to your story and your message. For example, when I have 3 points in my keynote speech, many times I’ll have each point be represented by a section on the stage. Then I can do visual/verbal call backs.
- If you use staging correctly (i.e. visually and verbally calling back to spots and situations on the stage) it can bring forth emotions from your audience because they’ll still be able to remember what happened earlier in those spaces and scenes
- Patricia Fripp told me (I’m paraphrasing here) that people won’t remember what you say as much as they’ll remember what they see when you say it. In other words, you have to make your speech very visual. Staging helps with this in a tremendously impactful way.
Oh, one last thought. Everything you do staging-wise should be subtle. It should look natural and not forced. But keep this in mind, looking natural is on the far side of preparation…not the near side. When you prepare effectively, you won’t have to think about what you’re doing. It will become second-nature. In other words, it will be natural.

Hi Craig,
Your teaching methods are phenomenal! You’ve helped me a lot so far. I’m not in a position to hire you yet, but maybe someday.
Walt Fortson
Thank you Walt. I appreciate your kind words!
Craig
Thank you. Yes, that’s the key. It’s humor but for the purpose of getting them to more readily and energetically receive the message.
Thank you Linda. That means a lot to me. Let me say congratulations for all of your success. Keep touching lives with your speeches!
I have seen you in action Craig and you are a delight to watch. I learnt a great deal and I am, hopefully, continuing to learn. Having said that, I raise a concern or, if you like, criticism. In the video of Staging strategies I saw you assign (by your hand movement) the description of ‘average’ to the audience (at about 3mins 30 secs) and not once but several times. I have been lead to beleive that presenters should assign good qualitites to the audience and ‘not so good’ qualities off to the side or to the screen etc, but not to the audience. I am interested in your comments Craig as i see what you did as contrary to what I have learned elsewhere (and perhaps from you).
Thanks Mark. The gesture outwards is to symbolize “placing blame,” which is done by pointing outwards. When people place blame, they point the finger at someone else. The gesture does not represent “average leaders,” it represents “placing blame.” It wouldn’t make sense for me to point to myself when I’m talking about how people “place blame on others.” Thanks for the feedback. I guess the best way to look at it is I’m playing both characters. First, I’m playing the character who places blame on others (i.e. points outwards). Then I’m playing the character who takes the blame (i.e. points to myself). The audience has nothing to do with it. I’m representing both types of leaders (the average and the exceptional).
Thank you, Craig, for all your outstanding 52 tips and abundant information on public speaking. The generous sharing of your outstanding speaking qualities has helped tremendously. You are the best of the best – you are my inspiration to continue to be a better speaker and to grow as a person.
Thanks.
Thank you Robert. I will certainly keep doing the best that I can to offer helpful material, and I wish you the best with each and every audience you have.
Thanks Paul. I’m sure we can all learn lots from your experiences for how we can and should move on stage. Thanks!
Thank you Craig for you thoughful comment and reply. I stick by my point, however. The issue is not what you, the presenter, feels you are doing but rather it is the potential effect on the audience – something reinforced by your comments when here in Australia recently. How about considering not ‘pointing’ (in whatever form) to the audience at all (because of the risk of assigning negative attribitions no matter what the intention) but assign another gesture altogether? Anyway, it was just somehting that stood out for me. Thank you for your time and consideration, Mark McPherson, Australia.
The video on staging speaks a thousand words and really backs up you written message. Thank you for all the helpful information. Karen
Thank you Karen. I’m glad you got something out of it! All the best.
Craig,
I sent you a request (post) on this under a different topic and then found this..it’s very helpful. Thanks!
I’m glad you found this helpful Marcy. I suggest making sure everything you do on stage delivery-wise is subtle.