How to Master Storytelling for Better Selling

Workshops and Keynotes

How to Master Storytelling for Better Selling

By Craig Valentine, MBA; 1999 World Champion of Public Speaking

3-Time Mid-Atlantic Salesperson of the Year (Glencoe/McGraw-Hill)

Announcement: This was the top-rated workshop at the 2008 MIT (Massachusetts Institute of Technology) Sloan Sales Conference. Now you can attend it too.

 

What is the absolute most important skill you need in sales? It is the ability to tell your story and sell your message. This is due to the following truth:

“When people buy into your story, they buy into your message. When they buy into your message, you can consider your products and services as sold.”

In Daniel Pink’s groundbreaking book, A Whole New Mind, he emphasizes we are moving from the “Information Age” into the “Conceptual Age.” Prospects need a way to filter through a daily avalanche of information. Hence, they look to concepts as shortcuts. Who wins in this new age? Those who sell concepts win. What’s the best way to sell concepts? Storytelling.

In this powerful and interactive tele-seminar, Craig Valentine (the 1999 World Champion of Public Speaking and 3-time Mid-Atlantic Salesperson of the Year for Glencoe/McGraw-Hill) will share tools to help you…

• SWAP (Sell Without Annoying People)
• Tell your story and sell your message  
• Use the “Then, Now, and How” Formula for converting the sale on the spot  
• Use the EDGE Formula for motivating all “types” of prospects

 This is one interactive workshop you cannot afford to miss! Turn yourself into a Champion in sales!

“We broke a district record by selling 154 registrations. Every conference I have been to before has struggled to sell 100.  All of us realize that this success was a direct result of our keynote speaker.  Thanks for a great contribution to the Spring Conference…”

Bob Sloan; Fall Conference Chair 2001

President Seaway Toastmasters (Cornwall, Canada)