Category Archives for "Structural Strategies"

The Back to Back Storytelling Method for Influencing Your Next Audience

Using two stories back to back is often a very effective way to influence your audience, especially if one story represents a “don’t” and the other story represents a “do.” Why? It’s because the contrast in the stories helps to make the “right way” decision clear. In this video (from all the way back in […]

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11 Customize Your Speech with Call Backs (The PEST Formula)

One of the most important success factors in public speaking is your ability to customize your speech to make each audience feel like, “This has only happened here” and “This message is truly for us.” In other words, they don’t want a “canned” speech. They want it to be fresh. You can accomplish this in […]

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4 What Is The Quickest Way To Connect With Your Audience?

The quickest way to connect with your audience is to share your failures, flaws, frustrations, and firsts. Why is this? Lots of people don’t care for motivational speakers because they are used to hearing the kind that think a motivational speech should consist of bragging about their successes and then telling their audience members, “You […]

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8 How to Test Your New Speaking Material

If you want to thrive in speaking and continue to get opportunity after opportunity, that’s as easy as ABC. ABC stands for… Always Be Creating” Resting on your old material will eventually make your speeches go stale. Creating new, fresh material is a pathway to creating speeches people talk about for years and getting hire […]

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