Category Archives for "Content Strategies"

2 How to Shine by Making Your Audience the Stars of Your Speech (4 Ways)

Recently I received a phone call and an e-mail from an executive at an organization I spoke to 10 years ago. She said, “Can you speak at our conference again this year? We really enjoyed you last time!” Now, please don’t take this as me being cocky, but I’m surprised they didn’t call sooner. Why? Because […]

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11 Customize Your Speech with Call Backs (The PEST Formula)

One of the most important success factors in public speaking is your ability to customize your speech to make each audience feel like, “This has only happened here” and “This message is truly for us.” In other words, they don’t want a “canned” speech. They want it to be fresh. You can accomplish this in […]

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