The Back to Back Storytelling Method for Influencing Your Next Audience

Using two stories back to back is often a very effective way to influence your audience, especially if one story represents a “don’t” and the other story represents a “do.” Why? It’s because the contrast in the stories helps to make the “right way” decision clear. In this video (from all the way back in […]

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2 How to Shine by Making Your Audience the Stars of Your Speech (4 Ways)

Recently I received a phone call and an e-mail from an executive at an organization I spoke to 10 years ago. She said, “Can you speak at our conference again this year? We really enjoyed you last time!” Now, please don’t take this as me being cocky, but I’m surprised they didn’t call sooner. Why? Because […]

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A Crescendo – Do Not Go Into Your Next Speech Without One

Many speakers tell stories that have some ups and downs and maybe even good emotional twists and turns, but they don’t often reach a crescendo. Crescendos are so important because they are the defining moments that bring the audience’s energy to its highest point. Without them, your audience can easily be deflated. What’s a Crescendo? […]

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